Want to boost engagement, generate leads, or recommend products through interactive quizzes? Whether it's personality tests, trivia challenges, or product finders, I'll show you how to create custom quiz widgets in minutes - no coding required.

Quizzes are one of the most engaging content formats on the web. They drive shares, increase time on site, capture emails, and can even boost sales when used for product recommendations.

In this guide, I'll walk you through creating custom quiz widgets using AI, focusing on building a personality quiz with result pages and social sharing. If you're new to custom widgets, start with our complete guide on how to build custom widgets first.

Quiz widgets serve powerful purposes:

High Engagement: Interactive content keeps visitors on your site longer

Lead Generation: Collect emails by gating quiz results

Social Sharing: Quizzes get shared 1900% more than other content

Product Discovery: Guide customers to the right products

Education: Test knowledge and reinforce learning

Data Collection: Learn about your audience through their answers

BuzzFeed pioneered viral quizzes, e-commerce sites use them for product recommendations, educational sites for assessments, and B2B companies for lead qualification.

Creating quizzes with Embeddable's AI is incredibly simple. No complex quiz builders, no scoring logic to code - just describe what you want.

Before you begin, think about what your quiz should accomplish:

Quiz Type: Personality, knowledge test, assessment, or product finder?

Questions: How many questions and what format (multiple choice, true/false)?

Scoring: Personality-based outcomes or point-based results?

Results: What outcomes or recommendations will users receive?

Lead Capture: Email required before results, after, or optional?

For our example, we're building a personality quiz with 6 multiple-choice questions, 4 possible results, and email capture before showing results.

Open Embeddable and describe your quiz in natural language. Here's the exact prompt we'll use:

The AI understands what you want and builds a complete quiz widget with:

6 multiple-choice questions with 4 options each

Progress bar showing completion

Email capture form before results

4 unique result pages with custom content

Social sharing buttons (Facebook, Twitter, LinkedIn)

Smooth animations and transitions

This is where the magic happens. Give Embeddable your website URL, and the AI will:

Match your brand colors to the quiz design

Adapt typography for questions and answers

Style buttons and answer cards to feel native

Ensure the quiz integrates seamlessly

The result? A quiz that looks like it was custom-designed for your brand, not a generic quiz template.

Once the AI generates your quiz, refine it through conversation:

"Add images to each answer option for visual appeal"

"Change to point-based scoring instead of personality types"

"Add a 'retake quiz' button on result pages"

"Include a countdown timer of 30 seconds per question"

"Add result badges users can download and share"

"Make answers display as cards with hover effects"

Each change happens instantly. Watch your quiz update in real-time as you perfect every detail.

You can also use Embeddable's visual editor to adjust colors, spacing, and styling yourself.

Before embedding, test your quiz thoroughly:

Test Questions: Verify all questions display correctly

Try Answers: Click through each answer option

Check Scoring: Ensure logic correctly determines results

Test Email: Verify email capture and validation work

Check Results: Confirm all result pages display properly

Test Sharing: Try social share buttons on result pages

Test Mobile: Verify responsive design and touch interactions

The preview environment shows exactly how your quiz will behave on your website, so you can fine-tune before going live.

Your custom quiz works everywhere. Once you're satisfied, you'll get a simple embed code that works on:

WordPress: Add to blog posts, pages, or sidebar

Shopify: Display on product pages or landing pages

Wix / Squarespace: Embed in any section

Custom websites: Add to any HTML page

The process is the same everywhere:

Get Your Embed Code: Click "Publish" and copy the code snippet

Paste Into Your Website: Add where you want the quiz to appear

Publish Your Page: The quiz goes live with full interactivity

Your quiz automatically:

Tracks user progress and prevents accidental resets

Validates email addresses before showing results

Calculates scores and displays correct outcomes

Scales perfectly on all screen sizes

Loads fast with smooth animations

Saves completed quiz data to your dashboard

The same AI-powered process works for any quiz style:

"What type of [X] are you?" assessments

Character matching (Disney, Harry Potter, etc.)

Career fit and work style tests

Learning style assessments

Leadership personality profiles

Trivia and general knowledge tests

Industry expertise assessments

Educational course tests

Certification practice exams

Pop culture and entertainment quizzes

Skincare routine finders

Gift idea generators

Product match quizzes

Style and preference assessments

"Which [product] is right for you?" finders

Skill level evaluations

Readiness assessments

Needs analysis tools

Problem diagnosis quizzes

Qualification surveys

Point-based competition quizzes

Leaderboard challenges

Performance benchmarking

Grade-based assessments

Score sharing and comparison

Scenario-based decision trees

Recommendation engines

Calculator quizzes (cost, savings, ROI)

Path finder tools

Diagnostic quizzes

Not sure where to start? Embeddable offers free quiz widget templates you can customize:

Personality Quiz - Multiple choice with outcome pages

Trivia Quiz - Scored knowledge test with timer

Product Finder - Recommendation quiz for e-commerce

Assessment Quiz - Educational testing with grades

Poll Quiz - Opinion-based with aggregate results

BuzzFeed-Style Quiz - Viral personality test format

Choose a template close to your vision, then customize it with AI to match your exact needs and brand.

Well-designed quizzes enhance your website performance:

They're Inherently Interactive: Users actively participate instead of passively consuming, creating deeper engagement.

They Satisfy Curiosity: People love learning about themselves and comparing results with others.

They're Highly Shareable: Quiz results are personal and brag-worthy, driving social media shares.

They Provide Value: Whether entertainment, education, or recommendations, quizzes deliver utility.

They Feel Personalized: Results tailored to user answers create a customized experience.

Take your quizzes to the next level with these enhancements:

Assign scores to answers to qualify leads based on their responses

Show different questions based on previous answers for personalized paths

Track which results are most common and what answers users select

Send result summaries and follow-up sequences to quiz takers

Add images, videos, or GIFs to questions and answers

Add countdown timers to create urgency and competition

Show top scorers for competitive knowledge quizzes

Embeddable supports integrations to connect quizzes with email services, CRMs, and analytics tools.

Follow these principles for maximum engagement:

5-10 questions is ideal - longer quizzes see higher abandonment rates

Promise value in the quiz title - "Discover Your Perfect Skincare Routine" beats "Skincare Quiz"

Include images, icons, or illustrations to make quizzes more engaging

Avoid ambiguity - every question should be easy to understand

Ensure answer choices are roughly equal in appeal or difficulty

Provide detailed, useful results that justify the time investment

Ensure quizzes load quickly, especially on mobile devices

Verify every possible result displays correctly and scoring works

Go beyond basic personality tests with these creative applications:

ROI calculators, cost savings estimators, or budget planners disguised as quizzes

Health symptom checkers, tech troubleshooters, or problem identifiers

Product pairing, service matching, or compatibility assessments

Pre-test and post-test to show learning progress

Award badges or certificates for quiz completion

Combine quiz performance with contest eligibility

Gather customer insights while providing entertainment

Choose the right format for your goal:

Use Quizzes When:

Engagement and time on site are primary goals

You want highly shareable content

Lead generation is a priority

Product recommendations would help conversions

Use Surveys When:

Gathering serious feedback is the goal

You need detailed written responses

Research and data collection are priorities

Demographics and segmentation are important

Use Calculators When:

Users need specific numerical results

ROI or savings calculations drive decisions

Technical accuracy is more important than fun

B2B audiences prefer utility over entertainment

That's it! No JavaScript needed, no quiz builder platforms to learn, no design skills required. Just describe what you want and AI builds your custom quiz in minutes.

Your quiz will:

Match your website's design perfectly

Calculate scores and show results correctly

Work on every platform and device

Capture leads and boost engagement

Load fast and perform flawlessly

Update easily when you change questions

Ready to get started?

Option 1: Start with a Template Browse free quiz widget templates and customize one to your needs.

Option 2: Build Custom with AI Head to Embeddable and describe your quiz - the AI will build it in minutes.

Need More Widget Ideas?

More Tutorials:

Start engaging your visitors with custom quizzes now!