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Contact: Laura Lance | Skylar Vice | Studio PR Santa Rosa/Petaluma, Calif., (March 13, 2025) – Exchange Bank is pleased to announce that Friedman’s Home Improvement (Friedman’s) President and CEO Barry Friedman has joined its Board of Directors. Since its founding in 1946, Friedman’s has operated as a locally owned home improvement, lumber and building materials retailer serving the North Bay and North Coast. Friedman is the third generation of the family to lead the company. “We are thrilled to welcome Barry Friedman to Exchange Bank’s Board of Directors,” said Troy Sanderson, President and CEO of Exchange Bank. “Barry’s deep-rooted commitment to the North Bay, his leadership at Friedman’s, and his passion for community service align perfectly with Exchange Bank’s mission. His experience and insights will be invaluable as we continue to support local businesses and strengthen our community.” Since being named CEO in 2013, Friedman has led the company with a focus on fostering growth while embracing the importance of service and community. He is an Executive Committee Board Member of the North Bay Leadership Council (NBLC), a Community Board Member of Providence Santa Rosa Memorial Hospital (PSRMH), and the Chairperson of PSRMH’s Community Benefit Committee. Friedman is also a former Board Member of Rebuilding Together Santa Rosa and actively serves on the Leadership Team for the Schools Plus Golf Tournament. He holds a Business Degree from Lewis & Clark College in Portland, Oregon. “I’m honored to join the Board of Exchange Bank, a trusted institution with a deep legacy in Sonoma County,” said Friedman. “For nearly 80 years, Friedman’s has been rooted in this community, and we know firsthand the power of strong local partnerships. There’s a reason we’ve been an Exchange Bank client for so long—its commitment to supporting local families and businesses aligns perfectly with our own. This role is an opportunity to support the long-term success of our region, and I look forward to working with the Board as we uphold Exchange Bank’s legacy as a cornerstone of our community.” Exchange Bank's Board of Directors plays a critical role in overseeing its operations, ensuring long-term growth, stability and adherence to regulatory standards. The Board protects the interests of shareholders, customers and the broader community, upholding values of integrity and sound financial practices. ### About Exchange Bank ### Member FDIC — Equal Housing Lender — Equal Opportunity Employer About Friedman’s Home Improvement |