Update from June 28, 2024. Here's what I added:

5 new tool reviews;

updated tool descriptions according to product changes;

survey on the most popular rank tracking tools that SEOs use in their workflow;

some minor formatting changes.

So, it looks like you're tired of collecting keyword positions from the GSC every week and putting them into Google Sheets. Now you've decided to find a tool that automatically tracks your website's visibility for relevant keywords without breaking your bank account. You've come to the right place. For this article, I reviewed 18 website rank-tracking tools with a free and freemium payment model. Have fun learning!

As a rule, people look for a ranking tool in two cases: to check the positions of their site or a competitor's site, or to regularly monitor their website’s visibility.

In the first case, you will be fine with free tracking sofrware without a personal account. That’s why I’ve added some to my list.

In the second case, you need a tool that saves the keyword position history, which allows you to control your organic traffic and plan new SEO experiments. Google Search Console would be a good tool for this, but there is no way to group keywords. Plus, if you have more than 100 pages, you have to jump around from tab to tab to see what's going on.

Most SEO tools, like Ahrefs and Semrush, have included a position tracker in their core package. Sure, they’re awesome, but you don’t always need all of their features every month (and pay at least $100 per month); however, position tracking needs to be done continuously several times a week. That's why it makes sense to use a separate tool for position tracking.  Tools with a freemium subscription model, providing you with position monitoring history and keyword clustering, and which are suitable for monitoring positions on small projects.

My Quick Suggestions for Free Keyword Rank Trackers

If you're on a tight schedule and don't have time to read this full, detailed guide, check out my suggested keyword rank tracking tools for different setups:

I didn’t reinvent anything: I just downloaded the tools or registered in them (in the case of online products), went through all the stages of standard SEO tasks, and compared the accurate keyword positions with what each tool displayed.

I reviewed each tool from the perspective of typical SEO specialist user cases, such as quick keyword checking, monitoring keyword positions by day, tracking and comparing positions with competitors, and grouping keywords by segment. Furthermore, I also considered the service’s usability, KW checking speed, and consistency with Google Search Console data for my site. Specifically, I looked at how the positions of jayserch.com keywords coincided with GSC data.

Keyword   Volume   GSC Position*  
seo portfolio examples   30   1  
seo portfolio   80   3.2 → 3.0  
content marketing portfolio   50   3.3 → 3.0  
content marketing portfolio examples   20   3.8 → 4.0  
pillar page examples   250   52.1 → 52.0  
pillar page   800   90.3 → 90.0  
seo audit template   350   83.4 → 83.0  
seo audit example   70   55.1 → 55.0  
keyword mapping template   100   84.9 → 85.0  
content map template   200   38.6 → 39.0  

* GSC positions can be expressed in decimal numbers, so we rounded them up to whole numbers to be able to compare them with other trackers

In the following table, you can see the characteristics of each product according to the following parameters:

Version (web or desktop). Desktop software is more suited for individuals. It’s impractical for a team to use. Free and freemium online applications are usually very limited in features and capacity. They are suitable for small projects and tests before switching to the pro version.

Search results scanning depth. An indicator that shows how many search engine results the tool can scan to find your website. As a rule, the tools may scan the first 10, 50 or 100 search results. A high search results scanning depth (top 50 or top 100) is needed for new websites when you need to monitor them to grow.

Personal account. Necessary for saving position history. A must-have for long-term projects where you need to track your site's rank every week.

Limits per day and month. Choose services with the highest possible limits. There is no sense using a service that tracks 10 keywords a day – it’s better to take data from the Google Console and, if necessary, save it to Google Sheets.

Geo settings. This parameter shows whether keyword positions can be tracked by country, city, or even street. If you are promoting magazines, SaaS businesses, or services across the country, the country-specific geo setting is sufficient. If you are dealing with local SEO, the service should check the keywords within the city and even the district (street).

Keyword clustering. This is a valuable feature that allows you to categorize queries into groups to track your site's ranking in important segments. If your site has more than 100 pages, this feature is a necessity.

How much paid options start at. This is essential if you want to upgrade from the freemium version to a more feature-rich plan or more capacity.

Tracking accuracy. I compare how different the positions that were shown by the service are from the data from the GSC.

But before I begin, here is a brief informational rundown on a key concept in my review.

Simply put, the tracking accuracy is a measure of the overlap of the data with the actual search results. Since GSC is widely considered to be the benchmark for accuracy of ranking data, I proceeded from its data.

Here’s how I calculated it:

where a – the position of the GSC; b – the other instrument position.

But how did I determine what the acceptable accuracy was? I did the calculations, and I determined that an accuracy of under 60% is low, 60% to 79% is medium, 80% to 89% is good, and over 90% is excellent.

Tool   Key Features   Accuracy and User Case  
 — Free GSC-Based Tracker With Daily Position Updates

Online, Free

And now let's discuss each rank checker in more detail, including its features and a guide on how to use it.

1. JaySearch — Free GSC-Based Tracker With Daily Position Updates

Version: Online

Personal Account: Yes

Search Engines Tracked: Google

SERP Tracking: Unlimited

Search results scanning depth: Top 100+

Competitors Analysis: No

Payment Model: Free

Paid Options: Not Provided

JaySearch is a new tool for checking website positions, developed on the Google Search Console basis. This allows you to get the most accurate data on the rendition and positions of pages and individual search queries, as well as allows you to monitor the data obtained and determine the effectiveness of your SEO work.

In addition to the standard set of options, such as checking traffic, positions and special reports, this tool also offers an additional AI tool called SEO Insights. By using it, you can supplement your pages with relevant keys for better rankings and build up extra clusters, which you can later organize into special reports. It will also help you understand which pages need SEO improvement and why.

JaySearch will help you perform a number of crucial SEO tasks at once, such as monitoring site positions and individual keywords, and maintaining regular reports. It will become your indispensable assistant, since it has:

GSC-based data;

daily position updates;

keyword position history;

personal account;

SEO Insights tool — it allows you to search for long-tail keywords as well as prospective keywords (with position 5-20, but with clicks and impressions).

And all of these goodies are completely free!

Keyword   GSC Position   JaySearch Position   Difference, %  
seo portfolio examples   1   1   0  
seo portfolio   3   2   0  
content marketing portfolio   3   3   0  
content marketing portfolio examples   4   4   0  
pillar page examples   52   52   0  
pillar page   50   50   0  
seo audit template   83   83   0  
seo audit example   55   55   0  
keyword mapping template   85   85   0  
content map template   39   39   0  
Average tracking accuracy: Medium (100%)  

There are two ways to use this service for position checking:

by URL;

by a certain keyword.

Below I will describe each of them in more detail.

With JaySearch, you can easily monitor the performance of every article on your site. Now I will show you how.

Step 1: Click on Pages and enter the needed URL in the input box. It doesn't have to be the full link address, you can choose the "contains" option for example, then you will get more variations.

Step 2: Look at the keywords for which the page is given out, as well as how the positions for these keywords have changed over a certain period of time.

Step 3: Hover over the specific date on the graph to see what position, CTR, clicks and impressions the page had on that day.

Step 4: Click on the + by the needed keywords, they will appear on the clipboard to the left of the main chart. Next, click on the Create new report button.

Step 5: Next, name the report and select how often you want to record changes in keyword positions.

Step 6: Use this report to quickly track positions for the needed queries. For example, I create reports for important articles on my site to monitor changes in positions and promptly solve problems with the page's performance in Google.

Now let's look at how you can check out the site's position for the keyword you're interested in.

Step 1: Click on Keywords and enter your query in the input field. It doesn't have to be the exact keyword, you can choose, for example, the "contains" parameter, then you can get more variations.

Step 2: In the "Pages" tab, the tool will show you all the pages on the site that are given for the given keyword and its position on each page. In the "Keywords" tab, you can see the different variations of the keyword and the pages to which they apply.

Best for: Project monitoring with Google Search Console data

2. SEO PowerSuite — Offline Reports on Desktop (Windows, Linux, Mac)

Version: Desktop Software

Personal Account: Yes

Search Engines Tracked: Google, Bing, Yahoo, Naver, Baidoo, Yandex

SERP Tracking: up to 500 URLs per day

Search results scanning depth: Top 50

Competitors Analysis: Yes

Payment Model: Freemium

Paid Options: start from $299 per year

The freemium model will be enough for those who need the basic functionality of the tool. It offers a fairly wide range of features compared to the competitors. For example, even with the free version of Rank Tracker, you can scan the top 10, top 50, or even top 1,000 search results, track global and local keyword rankings, get positions in Google SERPs, or check any alternative search engine ranking.

SEO PowerSuite’s Rank Tracker is desktop software, which means you download it to your personal computer and can use it even without constant Internet access. When you install SEO PowerSuite, it offers to install other products as well (except the Rank Tracker): WebSite Auditor, SEO SpyGlass, and LinkAssistant.

Rank Tracker is suitable for all types of professional SEO tasks. You can:

Track ranks without any keyword limits,

Check positions in desktop and mobile SERPs,

Do keyword research,

Analyze competitors' keywords and traffic.

This keyword ranking tool is a great way to check the potential of your keywords and prioritize the right ones. It helps you decide which keywords are easier to rank for.

Keyword   GSC Position   SEO PowerSuite Position   Difference, %  
seo portfolio examples   1   1   0  
seo portfolio   3   2   33  
content marketing portfolio   3   3   0  
content marketing portfolio examples   4   3   25  
pillar page examples   52   88   69  
pillar page   50   Not found in top   Checking is not possible  
seo audit template   83   Not found in top 50   Checking is not possible  
seo audit example   55   72   30  
keyword mapping template   85   Not found in top 50   Checking is not possible  
content map template   39   Not found in top 50   Checking is not possible  
Average tracking accuracy: Medium (64%)  

So, you have already gathered a list of keywords that you need to know the positions of. How can you do this with SEO PowerSuite? Follow these simple steps:

Step 1: Install the software on your computer.

Step 2: Choose your site. Enter the site you are going to work with further.

Step 3: Select your target search engines Go to Preferences > Preferred Search Engines and select your target search engines from the list of over 570 supported.

Step 4: Specify your target location. In Preferences > Preferred Search Engines, click the Add Custom button next to one of your target search engines. You'll see an advanced settings window where you can set a variety of language and location preferences.

Step 5: Decide on your landing pages. In Rank Tracker, select the keyword(s) for which you're optimizing a particular page, right-click on the selection, and click Assign selected keyword(s) to landing page.

Step 6: Set up SERP history tracking. In Rank Tracker, go to Preferences > Rank Checking Mode and make sure the Track organic results only box is unchecked and the Track multiple results for keyword box is checked. Once you've done this, SERP features will be tracked along with regular organic results every time you check rankings.

Step 7: Add competitor sites. Specify the URLs of your competitors. Go to Preferences > Competitors in Rank Tracker, press to add a competitor, and fill in the competitor's details.

Step 8: Check your rankings. In your Rank Tracker workspace, click Check Rankings to update your site's positions in your target search engines. If you've checked your positions more than once, you'll see a Difference value calculated to reflect your ranking progress.

If you need a more detailed demonstration of this tool's functionality, I suggest you watch the video below. In it, Mary from SEO PowerSuite explains and shows you all the ins and outs of this software so you can get the most out of it.

Best for: Regular monitoring of a large project

3. Whatsmyserp — Quick Search Results in Any Location

Version: Online

Personal Account: No

Search Engines Tracked: Google

SERP Tracking: up to 10 per day

Search results scanning depth: Top 100

Competitors Analysis: No

Payment Model: Freemium

Paid Options: start from $4.99 per month

The Whatsmyserp SERP Checker is also a freemium product, but unlike SEO PowerSuite, its functionality is much lower. So, with its assistance, you can use a keyword to determine the top 100 in Google search results.

WMS (Whatsmyserp) also offers a free browser extension, which is an easy-to-use tool for discovering search volume, cost per click, and related phrases in Google search results.

The combination of these free products makes it a great option for someone who is searching for a niche for their new product and needs a quick competitor analysis.

You can also choose the types of devices when checking your site (by the way, the results can really vary) and the exact location, which is especially important for small businesses.

Keyword   GSC Position   WMS Position   Difference, %  
seo portfolio examples   1   1   0  
seo portfolio   3   2   33  
content marketing portfolio   3   3   0  
content marketing portfolio examples   4   3   25  
pillar page examples   52   40   23  
pillar page   90   Not found in top 100   Checking is not possible  
seo audit template   83   66   20  
seo audit example   55   32   41  
keyword mapping template   85   92   8  
content map template   39   Not found in top 100   Checking is not possible  
Average tracking accuracy: Good (82%)  

Since the free version is quite sparse in functionality, it is also relatively easy to use.

Step 1: Type your keyword, then select your device type and country (or a specific location).

Step 2: Look up the top 100 listings on Google and find your URL if necessary. That's it!

Best for: Quick keyword recurrence for customized devices and locations

4. Serprobot — Checking an Entire Cluster of Keywords

Version: Online

Personal Account: Yes

Search Engines Tracked: Google

SERP Tracking: up to 5 trackings per day

Search results scanning depth: Top 100

Competitors Analysis: Yes

Payment Model: Freemium

Paid Options: start from $4.99 per month

What sets Serprobot's free SERP checker apart is its accessibility, as users can access the tool without creating an account or downloading any software. However, as a free tool, it does have some limitations, such as allowing users to perform only 5 searches per day.

Like Whatsmyserp, the free checker does not require registration, but it offers more functionality. So, you can get more detailed data on each of the 10 added keywords, namely your keyword position and the top 10 competitors from Google.

The awesome part about this tool is that you can get data based on both URLs and keywords. This provides the most complete picture of how your resource appears in the search engine.

Keyword   GSC Position   Seorobot Position   Difference, %  
seo portfolio examples   1   1   0  
seo portfolio   3   2   37  
content marketing portfolio   3   3   0  
content marketing portfolio examples   4   4   0  
pillar page examples   52   41   21  
pillar page   90   Not found in top 100   Checking is not possible  
seo audit template   83   66   20  
seo audit example   55   35   36  
keyword mapping template   85   86   1  
content map template   39   Not found in top 100   Checking is not possible  
Average tracking accuracy: good (86%)  

Step 1: Select the Google region within which you would like to do the check, and your type of device.

Step 2: Enter the domain name you want to search for — not including and

Step 3: Enter up to 10 keywords. These are the exact terms you want to check your rank for.

Step 4: Wait for your rankings to be displayed. (This can take a few minutes at very busy times).

In order to get the most unbiased search ranking results when manually checking against our results, we recommend you:

Use an incognito/private window in your browser,

Sign out of all Google accounts,

Clear your browser cache to remove all cookies,

Consider using a proxy or VPN if you need to change your IP location.

If you do decide to buy the paid version of this product, we recommend that you watch the video below. It tells about the Serprobot’s full functionality and demonstrates how to work with it.

Best for: Making a content plan and doing a one-time test of a cluster of key queries

5. Seobase — Regular Website Ranking Monitoring

Version: Online

Personal Account: Yes

Search Engines Tracked: Google, Bing, Yandex

SERP Tracking: 30

Search results scanning depth: Top 100

Competitors Analysis: Yes

Payment Model: Freemium

Paid Options: start from $15.99 per month

Seobase provides accurate, real-time ranking data for your keywords. This means you can track your SEO efforts in real time and adjust your strategy accordingly.

Seobase supports a wide range of search engines, not just Google. This can be particularly useful if your target market uses other search engines like Bing, Yahoo, or even region-specific ones like Baidu or Yandex.

Here are some reasons why you might consider using Seobase as a rank checker:

Seobase allows you to track your competitors' rankings as well. Knowing where your competitors rank for certain keywords can help you optimize your own SEO strategy.

It lets you group related keywords, making it easier to manage and analyze your keyword strategy.

Seobase can send you scheduled reports so that you can keep up with your rankings without having to manually check them every time. This can save you a lot of time and allow you to focus on other aspects of your SEO strategy.

Keyword   GSC Position   Seorobot Position   Difference, %  
seo portfolio examples   1   1   0  
seo portfolio   3   1   66  
content marketing portfolio   3   3   0  
content marketing portfolio examples   4   3   25  
pillar page examples   52   41   21  
pillar page   90   Not found   Checking is not possible  
seo audit template   83   91   9  
seo audit example   55   41   26  
keyword mapping template   85   Not found   Checking is not possible  
content map template   35   Not found   Checking is not possible  
Average tracking accuracy: Medium (79%)  

Step 1: Create your project. Seobase offers you two ways to create a project: importing data from GSC, or manually adding project data.

I chose the second option just as an experiment.

Step 2: Enter your project details.

In the free version, you can select the location and the language, and add your 10 keywords whose positions you want to monitor. If you do not have them, Seobase will offer you the option to pick them from a suggested list.

Step 3: Track your keyword positions, traffic and more.

Step 4 (optional): If you want to work in more detail with a particular keyword, just click on it. You will be able to track competitors in the top search results, the competitiveness of the query, and changes in its ranking.

Best for: Monitoring data of dates and analyzing how your website’s metrics change over tim

6. SEOwl — Multilingual Position Checking

Version: Online

Personal Account: No

Search Engines Tracked: Google

SERP Tracking: Unlimited

Search results scanning depth: Top 100

Competitors Analysis: No

Payment Model: Freemium

Paid Options: start from $25

This is a simple and uncomplicated rank checker. You fill in the keywords and get the position of your site on them.

To track your rankings automatically every day, SEOwl offers you the option to register a free account (as of June 1, 2023, they do not accept new users).

This checker has one distinctive feature: you can choose not only the country, but in some cases the language of keywords in that particular country. This is useful for those who work with multilingual countries.

Keyword   GSC Position   Keyword Tools by Seobility Position   Difference, %  
seo portfolio examples   1   1   0  
seo portfolio   3   2   33  
content marketing portfolio   3   2   33  
content marketing portfolio examples   4   3   25  
pillar page examples   52   28   46  
pillar page   90   Not found in top 100   Checking is not possible  
seo audit template   83   82   1  
seo audit example   55   35   36  
keyword mapping template   85   94   10  
content map template   35   Not found in top 100   Checking is not possible  
Average tracking accuracy: Medium (77%)  

Step 1: Enter the keywords you want to check in the first input (one per line).

Step 2: Enter your website in the second input.

Step 3: Select your Google region for geolocated checking. If you want global results, you can leave it as is.

Step 4: Click on the “Get positions” button.

Step 5: Wait for your results to appear in the results table.

Best for: Working in/with multilingual countries

7. Search Engine Reports — Competitors’ Keywords Performance Analysis

Version: Online

Personal Account: No

Search Engines Tracked: Google

SERP Tracking: up to 500 URLs per day

Search results scanning depth: Top 10

Competitors Analysis: No

Payment Model: Free

Paid Options: Not provided

This keyword rank checker by Search Engine Reports allows you to check not only your rank, but the rank of any website for any word by merely inserting the relevant keywords and domains. Use it for conducting self or competitive keyword position analysis. Just place the keywords and domain, and with a single click, you get accurate results.

However, you can check only 5 target keywords. Also, the results are shown only if your website is in the top 10 search results. So, if you’re only just starting your online project, there is no point using this service, because you simply will not see your positions.

I recommend this service for two reasons:

You can analyze yourself and your competitors based on 5 keywords in parallel.

You can choose how to check the ranking depending on your goals: by keywords (if you need to check certain ones) and by URL (if you want to see what words you are ranking for).

Keyword   GSC Position   Search Engine Reports Position   Difference, %  
seo portfolio examples   1   1   0  
seo portfolio   3   1   66  
content marketing portfolio   3   3   0  
content marketing portfolio examples   4   4   0  
pillar page examples   52   Not found in top 10   Checking is not possible  
pillar page   90   Not found in top 10   Checking is not possible  
seo audit template   83   Not found in top 10   Checking is not possible  
seo audit example   55   Not found in top 10   Checking is not possible  
keyword mapping template   85   Not found in top 10   Checking is not possible  
content map template   35   Not found in top 10   Checking is not possible  
Average tracking accuracy: Good (83%)  

There are two ways to use this service:

Checking positions by keywords

Determining keywords and their positions

I will describe each of them in more detail.

Step 1: Fill in the information about your project: a link to the site + 5 keywords + the required number of competitors.

Step 2: Check the search engine results.

Step 3: Compare your performance with your competitors’.

Step 1: Add a link to your site.

Step 2: Get a list of 10 keywords with positions.

You can download the results in Excel file format. It looks as follows:

Best for: Fast top 10 keyword position analysis

8. The HOTH — Discover The top 100 Website Keywords in Google

Version: Online

Personal Account: No

Search Engines Tracked: Google

SERP Tracking: Unlimited

Search results scanning depth: Top 100

Competitors Analysis: No

Payment Model: Free

Paid Options: start from $15

This free rack checker by The HOTH helps you to determine your website’s SEO ranking and find high-traffic keywords that will move you to the top of Google’s SERP results.

You can also export the list as a CSV or PDF file for future reference or to include as part of a report.

The HOTH free rank tracker shows you the high-traffic keywords your website can rank for, so you can add them to your content to improve your performance in search engine results.

Keyword   GSC Position   The HOTH Position   Difference, %  
seo portfolio examples   1   1   0  
seo portfolio   3   2   33  
content marketing portfolio   3   3   0  
content marketing portfolio examples   4   3   25  
pillar page examples   52   25   52  
pillar page   90   Not found   Checking is not possible  
seo audit template   83   100   20  
seo audit example   55   30   45  
keyword mapping template   85   Not found   Checking is not possible  
content map template   35   Not found   Checking is not possible  
Average tracking accuracy: Medium (75%)  

Step 1: Enter a URL in the box below and click "View Google Rankings".

Step 2: Get a comprehensive list of 100 of your keywords. You'll see the keyword ranking, search volume, how much traffic it's driving to your site, and whether the keyword is trending up or down.

Step 3: Hover over the "Add Links" button to see which page the given keyword belongs to.

Step 4 (optional): Export the list as a CSV or PDF file for future reference or to include as part of a report.

Newbie in SEO? It might sound daunting, but once you start using it on a regular basis, you'll take your SEO to the next level. Here's a video that will help you get started.

Best for: Discovering your top 100 keywords with their traffic and comparing results

9. Small SEO Tools — Checking the Position Trends of 10 Keywords

Version: Online

Personal Account: No

Search Engines Tracked: Google

SERP Tracking: No

Search results scanning depth: Top 10

Competitors Analysis: No

Payment Model: Free

Paid Options: Not provided

The Small SEO Tools rank checker tool provides you two options to check SERP position for a keyword. You can either check your keyword ranking position by keywords or by URL.

Note that you can check only up to 10 keyword positions at one time. I wouldn’t recommend using this online keyword ranking checker tool to check Google rankings for a big website with thousands of keywords.

As this checker shows only top 10 positions, I’d call it great free keyword rank checker software for small or new websites where you have limited keywords to track.

Keyword   GSC Position   SST Position   Difference, %  
seo portfolio examples   1   1   0  
seo portfolio   3   2   33  
content marketing portfolio   3   2   33  
content marketing portfolio examples   4   2   50  
pillar page examples   52   Not found in top 10   Checking is not possible  
pillar page   90   Not found in top 10   Checking is not possible  
seo audit template   83   Not found in top 10   Checking is not possible  
seo audit example   55   Not found in top 10   Checking is not possible  
keyword mapping template   85   Not found in top 10   Checking is not possible  
content map template   35   Not found in top 10   Checking is not possible  
Average tracking accuracy: Medium (71%)  

Like Search Engine Reports, SEO Small Tools offers you two ways to use their checker:

Checking positions by keywords

Exploring your keywords and their positions

Step 1: Fill in the information about your project: a link to the site + 10 keywords + your competitors if needed.

Step 2: Get the results of your 10 keywords. You can also take a look at keyword trends.

Step 3: Compare your performance with your competitors’.

Step 1: Add a link to your site.

Step 2: Get a list of 10 keywords with positions.

Best for: Tiny websites where you have limited keywords to track

10. Keyword Tools by Seobility — Previewing the Top 100 Positions in Search Results

Version: Online

Personal Account: No

Search Engines Tracked: Google

SERP Tracking: No

Search results scanning depth: Top 100

Competitors Analysis: No

Payment Model: Free

Paid Options: Not provided

The key strength of this tool is that you can see the top 100 search results for the keyword you are interested in. The results will be non-personalized, so you will see the real picture without regard to your Google user experience.

However, it is worth noting that Keywords SEO Tools by Seobility allows you to check only 5 keys per day. In order to see more, I recommend using a VPN.

This tool will be useful to you in two cases:

You want to assess the competition for a particular keyword. Then you just need to enter the keyword (without the domain) and see the top 100 results.

You want to see how your site performs for that query. Then next to the keyword you add your site, and you will be shown your position in the top 100 results.

Keyword   GSC Position   Keyword Tools by Seobility Position   Difference, %  
seo portfolio examples   1   1   0  
seo portfolio   3   2   33  
content marketing portfolio   3   2   33  
content marketing portfolio examples   4   3   25  
pillar page examples   52   27   53  
pillar page   90   Not found in top 100   Checking is not possible  
seo audit template   83   74   10  
seo audit example   55   Not found in top 100   Checking is not possible  
keyword mapping template   85   Not found in top 100   Checking is not possible  
content map template   35   Not found in top 100   Checking is not possible  
Average tracking accuracy: Medium (74%)  

Step 1: Add a keyword and a website this keywords refers to.

Step 2: Get the keyword ranking results. You can also download it as a CSV file.

‍Step 3: Check up to the top 100 results in Google and the competitors’ snippets.

Best for: Assessing the competition for the targeted keyword

11. Dopinger — Tracking Position Changes Over Time

Version: Online

Personal Account: Yes

Search Engines Tracked: Google

SERP Tracking: No

Search results scanning depth: Top 100

Competitors Analysis: No

Payment Model: Free

Paid Options: Not provided

The Dopinger's rank checker requires minimal information — just a URL. In addition to simple list of keywords and query monitoring, you will get detailed information on each of your keywords like volume and popularity.

You can also filter by keyword or URL, choose between top 1 and top 100, and get a comprehensive report.

Since this tool cannot track the positions of custom keywords, I would recommend it to anyone who wants to know what keywords their website is ranking for.

The second way to use it is to parse competitors' sites for new keywords.

Keyword   GSC Position   Keyword Tools by Seobility Position   Difference, %  
seo portfolio examples   1   1   0  
seo portfolio   3   1   66  
content marketing portfolio   3   Not found   33  
content marketing portfolio examples   4   Not found   25  
pillar page examples   52   Not found   Checking is not possible  
pillar page   90   Not found   Checking is not possible  
seo audit template   83   52   37  
seo audit example   55   16   70  
keyword mapping template   85   Not found   Checking is not possible  
content map template   35   Not found   Checking is not possible  
Average tracking accuracy: Medium (62%)  

Step 1: Go to the Dopinger tools page and open the Rank tracking tool.

Step 2: Enter the site you want to analyze in the box.

Step 3: Click the “Analyze” button. This will bring up the results of the site you searched for.

Step 4: A list of keywords will open up for you to rank for. They are categorized by position.

Step 5: Examine each keyword. You can select a date or a period of time.

Best for: Cases when you don't have specific keywords to check and want to understand what keywords you are ranking for

12. Ahrefs Free Rank Checker — Detailed SEO Stats for the Top 5 Search Results

Version: Online

Personal Account: No

Search Engines Tracked: Google

SERP Tracking: No

Search results scanning depth: Top 10

Competitors Analysis: No

Payment Model: Free

Paid Options: Not provided

The free Ahrefs  rank checker is not a bad free tool for experienced SEO specialists.

You can check an unlimited number of words. The only thing is that you can only check them one at a time. So if you have a large list of target keywords, you will have to have time and patience.

I would recommend this rank checker to those who need not just a position for a keyword, but also further SEO statistics.

For each page in the top 5, this free rank checker shows:

Domain Rating (DR)

URL Rating (UR)

Number of backlinks

Number of referring domains

Estimated organic traffic

Number of keywords

Ranking URL

Keyword   GSC Position   Ahrefs Position   Difference, %  
seo portfolio examples   1   1   0  
seo portfolio   3   3   0  
content marketing portfolio   3   3   0  
content marketing portfolio examples   4   3   25  
pillar page examples   52   38   0  
pillar page   90   Not found in top 100   Checking is not possible  
seo audit template   83   53   36  
seo audit example   55   27   51  
keyword mapping template   85   92   8  
content map template   35   Not found in top 100   Checking is not possible  
Average tracking accuracy: Good (85%)  

Step 1: Add a keyword and URL, and choose from over 200 countries.

Step 2: Get the SERPs of the first five pages in the SERPs for the selected keyword.

Best for: Not only checking keyword positions, but doing a SERP overview as well

13. SEO Review Tools — Analysis of the Top 10 Sites in Google Search Results

Version: Online

Personal Account: Yes

Search Engines Tracked: Google

SERP Tracking: No

Search results scanning depth: Top 10

Competitors Analysis: No

Payment Model: Free

Paid Options: Not provided

The SEO Review Tools rank tracker helps you quickly check up to 10 keywords. The tool will check if one or more URLs are found on the first page of Google (top 10 search results).

After the details for each word, you get an overall summary and your average ranking.

I advise you to use this tool if you want to analyze your main competitors in the top in order to improve your position.

Keyword   GSC Position   SEO Review Tools Position   Difference, %  
seo portfolio examples   1   1   0  
seo portfolio   3   2   33  
content marketing portfolio   3   3   0  
content marketing portfolio examples   4   3   25  
pillar page examples   52   Not found in top 10   Checking is not possible  
pillar page   90   Not found in top 10   Checking is not possible  
seo audit template   83   Not found in top 10   Checking is not possible  
seo audit example   55   Not found in top 10   Checking is not possible  
keyword mapping template   85   Not found in top 10   Checking is not possible  
content map template   35   Not found in top 10   Checking is not possible  
Average tracking accuracy: Good (85%)  

Step 1: Choose a country and add up to 10 keywords and your Site URL.

Step 2: Get the results. As a reminder, only positions up to 10 are displayed.

Step 3: See the results for each word separately.

You can also click on “Research” to check backlinks, traffic and auditing for each individual page in the top 10 search results.

Best for: Checking backlinks and traffic, and auditing for each competitor in top 10 results

14. RankChecker.io — Real-Time Keywords Ranking Data Monitoring

Version: Online

Personal Account: Yes

Search Engines Tracked: Google

SERP Tracking: Yes

Search results scanning depth: Top 100

Competitors Analysis: Yes

Payment Model: Free

Paid Options: Not provided

The RankChecker.io rank tracker platform supports device-specific tracking, allowing users to check rankings separately for desktop and mobile devices. This is important because Google uses different ranking algorithms for different devices.

A recent addition to RankChecker.io is the competitive keyword analysis feature. This tool enables users to compare their keyword rankings with those of their competitors, which can provide valuable insights into their SEO and SEM strategies.

RankChecker.io can update keyword rankings every 15 minutes, providing near real-time data for users who need to closely monitor their SEO performance.

Keyword   GSC Position   RankChecker.io Position   Difference, %  
seo portfolio examples   1   1   0  
seo portfolio   3   1   66  
content marketing portfolio   3   2   33  
content marketing portfolio examples   4   3   25  
pillar page examples   52   20   62  
pillar page   90   62   31  
seo audit template   83   76   8  
seo audit example   55   36   35  
keyword mapping template   85   Not found in the top 100   Checking is not possible  
content map template   35   6   83  
Average tracking accuracy: Medium (62%)  

There are two ways to use this service for position checking:

creating a personal account;

without creating a personal account.

Below I will describe each of them in more detail.

Step 1: Register on the site (you can create a personal account via Facebook or Google), add a domain and fill in all the necessary information about it. You can add up to 50 keywords per project.

Step 2: Click on "Add Domain" and you will see the ranks of each keyword and changes for them.

Step 3: In the tab with reports you can see the graph of position changes and the average position of keywords on the site.

Step 1: Fill in your domain information, select the issue type, specify your email and specify 1 keyword you want to check out. Next, click on check ranking.

Step 2: You will receive an email with a link to the report. Follow this link.

Step 3: The link will open the report.

If you need a more detailed demonstration of this tool's functionality, I suggest you watch this video.

Best for: Frequent ranking updates (every 15 minutes)

15. SEOmator — Checking Positions in Nearly 200 Countries

Version: Online

Personal Account: Only in paid version

Search Engines Tracked: Google

SERP Tracking: Yes

Search results scanning depth: Top 100

Competitors Analysis: Only in paid version

Payment Model: Free

Paid Options: Start from $49

The SEOmator's Google SERP checker tool allows users to check the position of their website or specific pages in the Google search engine results pages (SERP) for targeted keywords. It provides precise, real-time keyword ranking data, crucial for monitoring and optimizing search engine performance. The tool is user-friendly, featuring an intuitive interface that simplifies the tracking process. It allows users to customize rankings based on location and device, offering insights into local and mobile SEO.

This service identifies various SERP elements such as featured snippets, local packs, and knowledge graphs, giving users a detailed understanding of their search presence in almost 200 countries.

Keyword   GSC Position   SEOmator Position   Difference, %  
seo portfolio examples   1   1   0  
seo portfolio   3   1   67  
content marketing portfolio   3   1   67  
content marketing portfolio examples   4   7   75  
pillar page examples   52   16   69  
pillar page   90   61   32  
seo audit template   83   74   10  
seo audit example   55   35   36  
keyword mapping template   85   Not found in the top 100   Checking is not possible  
content map template   35   2   94  
Average tracking accuracy: Low (50%)  

Step 1: Enter your website and get started.

Step 2: Enter 1 keyword and select the country in which you want to know the position of your site.

Step 3: The service will give you the top 100 search results together with the snippets. If you want, you can download the results of the output as a file.

Best for: Rank-checking for local SEO

16. FATRANK — Cross-Platform Rank Tracking

Version: Online

Personal Account: Only on mobile

Search Engines Tracked: Google

SERP Tracking: Yes

Search results scanning depth: Top 100

Competitors Analysis: No

Payment Model: Free

Paid Options: Not provided

The FATRANK Keyword Rank Checker by FATJOE offers a Chrome extension and a mobile app, allowing users to check keyword positions on the go. The tool supports unlimited keywords and websites, providing comprehensive rank tracking. Users can customize searches by country and keyword, offering localized SEO insights.

The FATRANK Keyword Rank Checker's available as both a Chrome extension and a mobile app, ensuring accessibility and convenience for users on the go. Users can also monitor an unlimited number of keywords and websites, perfect for large-scale SEO projects.

The tool allows the export of comprehensive CSV reports, facilitating in-depth analysis and tracking over time.

Keyword   GSC Position   FATRANK Position   Difference, %  
seo portfolio examples   1   1   0  
seo portfolio   3   1   67  
content marketing portfolio   3   3   0  
content marketing portfolio examples   4   4   0  
pillar page examples   52   18   65  
pillar page   90   60   33  
seo audit template   83   60   28  
seo audit example   55   34   38  
keyword mapping template   85   Not found in the top 100   Checking is not possible  
content map template   35   7   80  
Average tracking accuracy: Medium (65%)  

There are two ways to use this service for position checking:

using a Chrome extention;

using a mobile app.

Now I will describe each of them in more detail.

Step 1: Follow the link and install the extension in your browser.

‍Step 2: Next, click on the extension icon, a tab will appear. In it, enter a keyword and select a country.

Step 3: Click the "Check" button and the extension will show you your position in Google and what page comes up for that query. If the domain doesn't rank for a keyword within the top 100 positions, it will simply display 'Not found'.

You can make multiple keyword/key phrase checks and these will all store within your session history tab where you can export via a CSV as report for your client.

Step 1: Download the mobile app. Then follow the instructions in the screenshot below.

Step 2: Track the rank changes of your keywords.

Best for: Checking keyword positions on the go

17. RankTank — Auto Rank Results in Google Sheets

Version: Online

Personal Account: Yes

Search Engines Tracked: Google

SERP Tracking: Yes

Search results scanning depth: Top 100

Competitors Analysis: Yes

Payment Model: Free

Paid Options: Start from $15/mo

The RankTank keyword ranking tool operates within Google Sheets, allowing users to perform SEO tasks directly in a familiar spreadsheet environment. This integration makes it easy to manage and share data with team members or clients. This platform also allows users to track their website’s search engine rankings for specific keywords over time. This feature helps monitor the effectiveness of SEO strategies and make necessary adjustments.

With RankTank you can work in Google Sheets, where the results will be given out automatically. It is very convenient for those who keep reports on Google Drive. In addition, the service has a Chrome extension.

Keyword   GSC Position   RankTank Position   Difference, %  
seo portfolio examples   1   1   0  
seo portfolio   3   1   67  
content marketing portfolio   3   2   33  
content marketing portfolio examples   4   3   25  
pillar page examples   52   25   52  
pillar page   90   25   72  
seo audit template   83   82   1  
seo audit example   55   28   49  
keyword mapping template   85   Not Found within 100   Checking is not possible  
content map template   35   4   89  
Average tracking accuracy: Better Try Yourself (57%)  

Step 1: Follow the instructions on the RankTank website to install the RankTank add-on for Google Sheets.

Step 2: Open Google Sheets and enable the RankTank add-on from the “Add-ons” menu. After enabling the RankTank add-on, create a new project by entering your website URL and selecting the target region and language.

Add the keywords you want to track and analyze. RankTank will start collecting data for these keywords.

Step 3: Review the rankings for each keyword, see your pages' title tags, meta descriptions, headers, and content.

To get more understanding of the RankTank tool, watch the video below. Follow the guide to effectively utilize RankTank and improve your search engine rankings.

Best for: Monitoring positions in Google Sheets

18. W3era — Checking Positons Up to 500

Version: Online

Personal Account: No

Search Engines Tracked: Google, Yahoo

SERP Tracking: No

Search results scanning depth: Top 500

Competitors Analysis: No

Payment Model: Free

Paid Options: Not provided

The W3era's keyword ranking software tool will retrieve the keyword ranking from 2 search engines: Yahoo and Google (Bing is also written on the site, but I was not provided with results from there, so I did not consider that search engine in my review). Combined with other free tools, you will be able to prepare a complete SEO analysis of your website.

This service gives the greatest depth of search scanning results out of all the services on my list.

Keyword   GSC Position   W3era Position   Difference, %  
seo portfolio examples   1   Not Found within 500   Checking is not possible  
seo portfolio   3   Not Found within 500   Checking is not possible  
content marketing portfolio   3   Not Found within 500   Checking is not possible  
content marketing portfolio examples   4   Not Found within 500   Checking is not possible  
pillar page examples   52   Not Found within 500   Checking is not possible  
pillar page   90   Not Found within 500   Checking is not possible  
seo audit template   83   Not Found within 500   Checking is not possible  
seo audit example   55   Not Found within 500   Checking is not possible  
keyword mapping template   85   Not Found within 500   Checking is not possible  
content map template   35   Not Found within 500   Checking is not possible  
Average tracking accuracy: Better Try Yourself (0%)  

Step 1: Enter the empty fields with your domain, the keywords list and the depth of the position check.

Step 2: The service will show you the position for each keyword in Google and Yahoo.

As for me, I found this SEO tool to be extremely ambiguous. Unfortunately, I was never able to check tracking accuracy for my site, so try it yourself and see the result.

Best for: New sites with very low positions

That's it for our guide to the best free rank checker tools. No matter your business size or goals, you will surely find something here to help you measure your site's rankings and improve your organic search results and traffic.

Use other tools to track positions? Leave a link in the comments, I'll look into it and possibly add it to my review.