RedGIFs Unveils New Brand Identity, Updated Look

June 02, 2025 7:11 PM Tech - By

Joanne Cachapero

CYBERSPACE—Short-form adult content platform RedGIFs has officially rebranded and revealed a new look that “reflects its evolution into a full-featured, creator-first platform,” a company representative said.

The rebrand includes a redesigned logo, updated color palette, and a cleaner, more intuitive user experience across web and mobile.

“This rebrand is more than a visual update,” said Lylli Dupéré, head of community and creator success at RedGIFs. “It’s a signal of where we’re headed. We’re building a platform that supports growth, empowers creators, and makes adult content feel more modern, welcoming and mainstream.”

Since its launch, RedGIFs has expanded as a hub for adult creators and users. The rebrand focuses on the following areas:

• A cleaner, elevated brand which will position RedGIFs as a relevant platform that’s accessible to a wider audience.

• Empowering creators with new tools, monetization features and performance.

• Ongoing innovations and inclusivity.

Users will notice a more streamlined, intuitive interface and improvements that enhance discoverability and usability. RedGIFs said that in future updates, it will also introduce new creator tools, upgraded monetization options and enhanced user features.

To learn more about the RedGIFs rebrand, visit RedGIFS-Creators.com.