The promotions of Action Prince Dhruva Sarja’s latest release, KD The Devil, have officially kickstarted in Mumbai, with the teaser launch in Mumbai. The film has been produced by KVN Productions, a banner that’s been in the news for backing Rocking Star Yash’s next, Toxic and Tamil superstar Vijay’s last, Jana Nayagan. Directed by Prem, whose last was Ek Love Ya, KD The Devil comes on the heels of Dhruva’s Martin, a film that was not only universally panned, but was also in the eye of a storm when the team initiated legal action against several reviewers, especially in the Hindi belt.

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From ultra mass to cringe pro comments for KD teaser

Releasing the teaser of KD The Devil in Mumbai first was, therefore, a very bold move. Dhruva and the team of Martin had antagonised a large section of the media there. The teaser, therefore, had to make a statement – that the actor is bringing something much better to audiences this time around. But is he? If the feedback about the teaser of KD The Devil is anything to go by, Showman Prem’s visuals have divided audiences.

Die-hard Dhruva fans are, of course, going ga ga about the killer vibe, mass action and violence, but there are also quite a few who are far from impressed. A large section of audiences are calling it jathre and that it has the vibes of Martin 2.0. From poor VFX, unimpressive visuals, dubbing and more, there’s a lot that’s not gone down well with them. Most importantly, some feel that films like KD degrade the Kannada industry, which is looking at pan-India and pan-world glory with projects like Kantara Chapter 1 and Toxic.

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Dhruva Sarja’s body language and mannerisms in the KD teaser were quite reminiscent of Martin and Pogaru, which may not bode well for the film, but then, this is only the teaser, and it would be unwise to judge a book by its cover. The film, which also stars Sanjay Dutt, Shilpa Shetty, Ramesh Aravind, V Ravichandran and Reeshma Nanaiah is expected to be in theatres in early September.